Matthew Drucker
Marketing Manager | B2B & Retail Campaign Operations | Multimedia Producer
Hi, I am Matt!
Friends and colleagues say I'm very animated, so I animated myself to make it official.
The most important thing I learned in retail was…
If you wear someone else’s name tag, you could just about get away with anything!!!
All kidding aside, being in retail I had the chance to truly develop my communication and people skills.
Working in a field like retail forces you to talk to customers and other staff on a regular, minute-to-minute basis. Initially, as a natural introvert, I found this challenging—but that friction is exactly what made the experience so valuable. It has helped not only strengthen my communication and people skills, but also really boosted my confidence and helped me come out of my shell.
P.S. I always wore my own name tag.
After graduating from Monmouth University, I took a risk and headed to Los Angeles to work in TV Production.
I would not change this experience for the world. It taught me how to manage chaotic, fast-moving projects from initial concept straight through to the final cut.
P.S. Don’t be too jealous but one episode of Jerseylicious that I worked on is in the Guinness Book of World Records for most quality haircuts in eight hours.
So yeah, I am in the record books!!!
Think of me as your favorite retail find:
Highly versatile, a great return on investment, and I bring a lot to the table (or desk).
Ingredients for the perfect candidate:
Creative: During Covid, I taught myself how to draw and animate using Adobe Animate (Don’t, I look handsome!) I also edit my animations with the program iMovie.
Innovative: At my time at Wakefern (ShopRite) as problem solver, I turned issues/pain points into solutions. When I first started in advertising, the department was using tissue paper to apply changes to our ads. I spearheaded a digital migration from physical proofing workflows to cloud-based PDF tracking, slashing review cycles and accelerating production timelines between the advertising and production departments.
Institutional Impact / Scale: I know how to bring creative energy to highly regulated, enterprise environments. At Chemlumina, I took the reins on institutional account engagement and retention marketing—using HubSpot to build automation workflows that streamlined compliance and kept massive stakeholder networks engaged.
Collaborator: For any business to thrive collaboration is key. At Wakefern (ShopRite), I suggested my team should have weekly brainstorming sessions. It was a great forum because everyone in the meeting was encouraged to participate. After all, success is only as great as the team you surround yourself with.
Corporate Agility: From Jerseylicious to institutional B2B marketing, I adapt fast. At Chemlumina, I managed retention marketing and account engagement for major institutional clients. It taught me how to pair strict corporate compliance with engaging, CRM-driven communication strategies that actually get opened and read.
Stand up: Quite a few times I performed at open mic nights. Quickly, you begin to realize in order to succeed you most often need to learn to fail first. If you could survive twenty people not laughing at your set, you could survive any social situation with ease.
All I ask is that if I am performing, please DO NOT throw any sort of produce my way. Thanks!